Ghost Browser Premium Pricing Explained

We launched premium pricing for Ghost Browser yesterday and are extremely happy to see that our free beta users see so much value in the browser. We know it’s weird to pay for a browser, but we don’t think it’s weird to pay for a productivity tool – especially one that touches so much of what you do every day – like a browser.

We set out to build a game changing tool that you can use in many ways and always get the benefit of faster, less frustrating work.

We’re glad so many of you agreed!

We want to make a great offer to users who signed up for the beta. Though it’s been a mostly bug free experience, we know there is always some potential frustration in working with Beta versions of software, so it’s our way of saying thanks.

That said, we also want to be able to ensure we pay the bills and don’t commit to something that we can’t support at a high level. So the suggestion that we’ve gotten from a couple people that we just keep it totally free forever probably won’t work. Sorry 🙁

Despite that, in addition to the premium version we also want to have a free version that anyone CAN use for as long as they want. Hence the Freemium model we decided to implement a few weeks ago.

So, while you can always use the free version to your heart’s content, there is also now a premium version that you can use to get unlimited Projects and unlimited Sessions. (Right now the browser can only handle 15 Sessions…if there is demand will come up with more colors on the palette and add more Sessions which will be included in Premium. At this point, 15 seems to meet most people’s needs. For current premium pricing, please go here.

We’re glad to see so many free users have converted to premium and hope more of you will! Strength comes in numbers and we want the Ghost family to be as big as possible!

 

larry

Co-Founder and CEO of Ghost Browser. In the time I save from using Ghost Browser, I like being outside anywhere in Colorado, travelling and going to see live music! At work I squash inefficiencies so I can get back to doing the things listed above.

This entry has 18 replies

  1. Shae Sweets says:

    I wish there was an option as well for students or those who still can’t yet afford the annual fee for the USA 🙁 – I am hoping to do premium before the discount goes away, but it’s definitely hard given my situation.

    Is there a public roadmap so we can know what’s coming up as far as new features?

    Also, any plans to bump the free plan up to 5 projects and Sessions instead of just 3?

  2. Jonathan Westwood says:

    I don’t think it’s helpful to make sarcastic comments about being free forever, irrespective of whether you put a cute emoji at the end of the sentence.

    I pay for an email service that I could get free. I pay for several pieces of software (eg Photoshop, Office 365) for which I could use free alternatives (eg Gimp, LibreOffice). I pay for several mobile apps that I could get free if I was happy to lose screen real estate to ads. I quite like being paid for my work and I am happy to pay developers for software I use every day that makes my life easier.

    What you have so far been unable to address to my satisfaction is what functionality, what productivity gains, you offer that warrant a $100 a year price tag. I have coped pretty well until now with the help of account-specific browsers made using the $5 Fluid app and the free vanilla version of Chromium.

    So please, tell me: what does your browser offer me that I can’t/don’t already get with Fluid and Chromium?

    • Larry Kokoszka says:

      Hi Johnathan. Thanks for commenting! The answer to your question depends. Can you tell me what you do or the reason you originally downloaded the browser? There are as many answers to ‘What does Ghost offer?’ as there are departments in a tech company.

      • Jonathan Westwood says:

        By some distance the most compelling feature for me is the ability to have several different accounts open simultaneously in Google Drive, Twitter, etc. That’s a great feature. I love it. I have several income streams and I have different accounts for each. So that’s great. But I can – and have – run things to date pretty efficiently with Fluid browsers. Is that as convenient as Ghost? No, definitely not. Is that feature worth $100 a year? At the moment, I don’t think so.

        • Larry Kokoszka says:

          Jonathan,

          Well, I still don’t know what you do so I can’t give a specific example, but my response is in line with @Lee’s comments below. It’s about a return on investment of your time. If you save 3-5 hours per week, as Lee mentioned, not setting up tasks in your browser (because they are already saved as Projects) then you can do whatever you want with that time. Do more work, get more clients, take up a hobby, spend more time with family or friends. Even if you save 1 hour per week, it pretty easily offsets the $1.92 weekly cost.

          It’s not just about time though. By avoiding the context switching necessary to transition all the time just to do a simple task and by avoiding the loss of concentration when you log in and and out, you are actually getting more productive. in the same amount of time.

          Saving time and being productive is not really a priority for everyone and I get that. (Cat has to remind me of that all the time). But we’re building something for those tech professionals that believe it is a priority.

  3. Ian Bradbury says:

    @Jonathan I think it’s pretty harsh to com[plain at someone providing an app that has both a free version and a paid one. If you don’t see any value in the paid version…then don’t pay for it. No-one is forcing you to do so…and if there is a service out there that offers the d=same functionality at a better value price, then go for that…

    • Jonathan Westwood says:

      I’m not complaining about them adopting a freemium model, Ian: at different times I’ve used the free and premium versions of Evernote and Dropbox, among others. And I do see value in the paid version of Ghost Broswer. I’ve said here and on Twitter that I would be very happy to support the project with cold, hard cash.

      I’m simply asking them to justify $100 a year in terms of additional functionality (either available now or in the development pipeline). I don’t see $100 of value right now – which to some extent is fair enough because it’s in beta. So I would like to know what the roadmap is and what the target dates are for the deliverables on that roadmap. I don’t think that’s an unreasonable request when someone is asking you to pay for something.

      I believe software generally – like almost all items created and/or sold digitally – has become underpriced. I’m not a programmer so I don’t know how much effort is involved in creating Ghost Browser but I’m not foolish enough to think that the project can be sustained by rainbows and unicorn droppings. I am very happy to pay for software, just as I am very happy to pay for music and books and movies and everything else.

      However, a software provider has to take some notice of the prevailing market conditions. $100 is a lot of money when all your competitors are free. Even as someone who does his best to support software developers, I was very surprised by their $100 price point.

      I would really like this project to succeed. My criticism is not designed to harm the project in any way. I appreciate that for the project to succeed it will need money. And I appreciate – and agree – that charging for (a version of) the software is an obvious way to raise at least some of those funds. I am, however, deeply skeptical that enough people will pay $100 to raise the sort of money the project needs.

      When the alternatives are all free, $100 induces sticker shock in a way that $50 wouldn’t have done. I very much hope I’m proven wrong but my fear is that the project will not sell enough $100 subscriptions to raise the funds it hopes; it *might* have sold enough $50 subscriptions to stand a fighting chance.

      • Steve says:

        I’d have to agree somewhat with Jonathan. It’s a useful tool/utility type solution, but I’m used to those usually being a one-time, under $100 purchase (with updates every 2-3 years), or a subscription of MAX, $50-60/yr.

        For example, Text Expander is an insanely useful tool, which also saves a ton of time… $40/yr. (or less for upgraders). Todoist (extremely powerful todo app), < $40/yr. You're into the price-range of an Adobe Creative Cloud app.

        I was a bit shocked at the pricing, to be honest, though I'll probably join this year. Everyone I've mentioned it too, as also expressed that it's a great tool, but the pricing seemed a bit out of line.

        You folks know your costs and business model, of course. I think we're just sharing our reaction with you in hopes that it's helpful info.

        • Larry Kokoszka says:

          Hi Steve,

          Well, great news for you…we have a limited time offer that we just launched this morning to lock in $60/year pricing forever. https://ghostbrowser.com/upgrade.

          • I was a beta tester and like the browser. € 25,- per month is just to much. € 60,- per year seams reasonable. But I don’t see this offer??

          • Cat Climaco says:

            Hi Richard,

            Thanks for being with us from the beginning! Although we’re no longer running that particular promotion, we recently began another promotion which I’m assuming you saw since you signed up for premium this morning. Thanks for your continued support of Ghost Browser! Please let me know if you have any questions, I’m here to help.

  4. Alan says:

    Perhaps a one-off payment would be more acceptable instead of renting a browser for $100 per annum.

    You could then charge for future upgrades / support plans to maintain the revenue stream.

    • Larry Kokoszka says:

      Thanks for the suggestion Alan. I really like software that just works. So, in the past when we’ve considered support plans as a monetization model for different projects, it just hasn’t felt right.

      If we do our jobs correctly, support won’t be something that enough people will need to pay for in order for the business to succeed. In other words – I don’t want to make the product suck just to be able to make money.

      Maybe we’ll do custom solutions some day, but the subscription model where the current cost is less then $2/week is not one we’ve decided on in a vacuum, so we’re sticking with it for now.

  5. Lee Peterson says:

    The value of Ghost Browser was realized in a real way last week when, while testing multiple user accounts with a myriad of user roles in a Yelp-like web app for a state tourism department, I needed to make global adjustments and test the user experience in a dozen or more accounts and roles at the same time. A single incognito window doesn’t help in this situation since Incognito only stores a single session… multiple incognito windows would only ever show me the first session I started.

    It’s difficult to estimate the time saved by using Ghost Browser for a situation like this, but I would imagine it’s around a few hours given what I had to do. 3-5 hrs multiplied by USD$125/hr means Cat, Larry & co. saved me a large chunk of time and money in just one day.

    This pricing model, in my opinion, is good. Could use non-profit and educational tiers. It’s just the first stab at it, though, so I’m not a bit worried. I was sold a long time ago so I’m happy to see that this project is being taken seriously with price points attached for continued development and premium support. Kudos to the Ghost Browser team!

    • Larry Kokoszka says:

      Thanks Lee! Educational pricing is indeed coming soon. Cat’s masterminding that. Glad it’s saving you time. QA and content tweaking for multiple account levels is exactly the task that was driving me so nuts that I decided to go for it with the Ghost Browser project. Glad it’s helping you too!

  6. Chris says:

    I didn’t see any mention of it, but does Ghost Browser support proxies, and tying specific proxies to specific profiles? We might visit Site X with 10 different tabs with 10 different profiles, but not want them all to appear from the same IP address.

    Is this a feature now or in the near future?

    • Larry Kokoszka says:

      Hi Chris. We have a proof of concept on it. Hoping to release it in January. Thinking about the interface right now. If you have ideas on where you’d want the controls to be or what you want then to do exactly shoot us an email to describe your use case so we can incorporate it.

Leave a reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match