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Introducing Identity Manager

Today we are releasing the beta version of a feature called Identities. Identities are an evolution of Sessions and will live along side them. While Sessions are not going anywhere, we think that most users will find Identities to be their new 'go to' for managing multiple accounts.

How to Use It

To get started just click the Identity Manager extension icon. It's this handsome-looking guy:

He'll be somewhere around here on your extension tool bar.

Just click the icon and follow the instructions to set up your first Identity.

The Difference Between Sessions and Identities

Let's take a look at what the introduction of Identities means for you. This chart summarizes the primary differences between Sessions and Identities.

Feature Sessions Identities
Cookie JarsNot permanent. If you close all purple tabs, that cookie jar is destroyed and you'll get a new cookie jar the next time you open them.Permanent. When you create an Identity, the cookie jar is saved permanently even if you close all tabs in it.
Tab Colors25 colors are pre-selected for you and that limits that number of Sessions you can have per Workspace.You select the colors for all of your tabs so you can select more meaningful colors.
Global Across WorkspacesNot global. A purple tab in one Workspace has a separate cookie jar from purple tabs in other Workspaces.Global. Identity tabs share the same cookie jar no matter what Workspace they are in.


With Sessions, cookie jars are temporary and have colors pre-selected by us. Identities on the other hand allow you to choose a custom color and are permanent.

That means if you have the Identities 'Work', 'Home', 'Facebook', 'Gmail' and only use each identity for what it was intended, you can keep cookie jars for all of those Identities completely separate!

Another way to think about Identities is if you want to be sure you never cross client accounts on Google or Social Media, you can use a different Identity for each client to keep them straight.

Identities are Global

Sessions are local - their cookie jars are isolated to the Workspace they are in. That means that if you have purple tabs in 5 different Workspaces, for example, they won't share cookies. That allows you to have 15 completely isolated Sessions in each Workspace. But it's a little harder to keep track of because of the colors.

So with Identities, we've added different possibilities. You can access your Identities from any Workspace. All tabs within an Identity will share cookies no matter what Workspace you're in, so your tabs for your client Acme will always be logged in to Acme's accounts.

How Does it Work with Proxies?

You can bind a proxy to each Identity with the Ghost Proxy Control extension. You'll always connect through the proxy you select so you can be sure that Identity presents itself consistently every day.

This is great if you need to spot check ads from various locations of if you are working on web development for a site that has multiple versions based on user country.

It will also help you manage multiple social media accounts in a more isolated way and without having to worry if you are crossing IPs.

Organizing Your Identities

For those with a lot of Identities there are some helpful ways to organize and search for your Identities. These include the ability to add a tag to an Identity or search for an Identity by name. You can sort your Identities alphabetically, by creation date or by the ones you use the most. For more information on how to use Identities click here to read the full article in our support portal.


  1. Thomas Bonneau on April 25, 2018 at 3:08 am

    Great improvement and probably more in line with majority of user use cases than Sessions. Look forward to testing it out. 🙂

    • Cat Kokoszka on August 1, 2018 at 10:24 am

      Glad to hear it Thomas!

  2. Lori on April 25, 2018 at 3:46 pm

    Cool idea! I’m anxious to try Identities.

    • Cat Kokoszka on August 1, 2018 at 10:24 am

      Great to hear Lori, let us know what you think!

  3. Di on May 4, 2018 at 3:11 am

    yup, gon go submit a purchase request with my manager. this is what I was waiting for. been a fan for a while.

    • Cat Kokoszka on August 1, 2018 at 10:25 am

      Glad to hear you’re psyched on this new feature Di! Let us know if you have any feedback.

  4. TahorSuiJuris on October 19, 2019 at 9:37 pm

    Is Identity Manager available?
    Also, there is no mention of separate proxy for each session tab. How does one sign into the same URL with different accounts without using a proxy, and being identified as the same person accessing two accounts at the same time?

  5. Rangel Silva Maia on July 22, 2020 at 8:23 am

    I clicked in “remove identity manager from ghost”. How can I restore it?

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